Focus - Spirits Industry Looks to Raise Game on Self-Regulation of Social Media
By Ben Cooper | 22 September 2011
New guidelines for social media launched yesterday by the European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) set new standards of self-regulation in a challenging area for spirits marketers and take cooperation between the two organisations to a new level. Ben Cooper reports.
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New guidelines for social media launched yesterday by the European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) set new standards of self-regulation in a challenging area for spirits marketers and take cooperation between the two organisations to a new level. Ben Cooper reports.
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