Focus - Soft drinks companies help themselves by helping others
By Annette Farr | 5 February 2009
Ethical consumerism has brought heightened pressure on soft drinks companies with regard to the environmental and social impacts of sourcing, manufacturing and distributing their products. But, Annette Farr writes, it has also been a catalyst for some laudable charitable projects which reflect well on the companies behind them while dramatically improving the lives of some of the world's most impoverished people.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Ethical consumerism has brought heightened pressure on soft drinks companies with regard to the environmental and social impacts of sourcing, manufacturing and distributing their products. But, Annette Farr writes, it has also been a catalyst for some laudable charitable projects which reflect well on the companies behind them while dramatically improving the lives of some of the world's most impoverished people.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the round-up - The week in drinks
The top ten stories published on just-drinks this week:
Insight - PepsiAmericas wants end to PepsiCo takeover saga
The chairman and CEO of PepsiAmericas, Robert Pohlad, has said that the soft drinks bottler wants to see and end to a takeover dispute with PepsiCo, which is disrupting business.
Focus - The rising demand for 'natural' soft drinks
This year, the words 'all-natural' have been appearing on more and more soft drinks labels, a reflection not only of the growing well-being trend, but also a sign that drinks producers are responding to consumers continuing to seek out wholesome, natural goodness, despite the difficult economic times we are living in. Annette Farr looks at the rising tide of natural products offered by the soft drinks industry.
