Focus - Soft drinks companies help themselves by helping others

By Annette Farr | 5 February 2009

Ethical consumerism has brought heightened pressure on soft drinks companies with regard to the environmental and social impacts of sourcing, manufacturing and distributing their products. But, Annette Farr writes, it has also been a catalyst for some laudable charitable projects which reflect well on the companies behind them while dramatically improving the lives of some of the world's most impoverished people.

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Ethical consumerism has brought heightened pressure on soft drinks companies with regard to the environmental and social impacts of sourcing, manufacturing and distributing their products. But, Annette Farr writes, it has also been a catalyst for some laudable charitable projects which reflect well on the companies behind them while dramatically improving the lives of some of the world's most impoverished people.

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