Focus - Soft drinks advertisers set to feel the Obama effect

By Ben Cooper | 28 January 2010

The US government is planning to introduce voluntary guidelines governing the advertising of food and drink to children, while the First Lady will soon be heading her own campaign to fight childhood obesity. The next few months are therefore likely to be more than a little interesting for representatives of the soft drinks industry stateside. Ben Cooper reports.

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The US government is planning to introduce voluntary guidelines governing the advertising of food and drink to children, while the First Lady will soon be heading her own campaign to fight childhood obesity. The next few months are therefore likely to be more than a little interesting for representatives of the soft drinks industry stateside. Ben Cooper reports.

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