Focus - Responsibility Key for Alcohol Brands in Social Marketing World
By Richard Beattie, VP EMEA, Vitrue | 26 April 2012
As the use of social media becomes ever more prevalent, just-drinks has asked US- and UK-based social network marketing company Vitrue to look at how alcohol producers can harness the medium going forward.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

As the use of social media becomes ever more prevalent, just-drinks has asked US- and UK-based social network marketing company Vitrue to look at how alcohol producers can harness the medium going forward.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here












