Focus - Responsibility Key for Alcohol Brands in Social Marketing World

By Richard Beattie, VP EMEA, Vitrue | 26 April 2012

As the use of social media becomes ever more prevalent, just-drinks has asked US- and UK-based social network marketing company Vitrue to look at how alcohol producers can harness the medium going forward.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

As the use of social media becomes ever more prevalent, just-drinks has asked US- and UK-based social network marketing company Vitrue to look at how alcohol producers can harness the medium going forward.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page