Focus - Pressure to grow for global approach to soft drinks in schools
By Ben Cooper | 11 December 2009
Coca-Cola has been criticised for making a misleading claim in an ad in the US over its policy towards selling soft drinks in schools. While the company has agreed to change the wording in the ad, Ben Cooper writes, campaigners are set to ramp up the pressure on both Coke and PepsiCo over the issue of selling full-calorie soft drinks in schools in an attempt to force the companies to adopt globally consistent policies in this area.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Coca-Cola has been criticised for making a misleading claim in an ad in the US over its policy towards selling soft drinks in schools. While the company has agreed to change the wording in the ad, Ben Cooper writes, campaigners are set to ramp up the pressure on both Coke and PepsiCo over the issue of selling full-calorie soft drinks in schools in an attempt to force the companies to adopt globally consistent policies in this area.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
What if… you have to face a product recall in the middle of the World Cup?
In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, reminds readers of the vital contingency planning that should not be forgotten in the excitement of preparing for a big sports event.
US: Coca-Cola CO CEO to head China Business Council
The chairman and CEO of The Coca-Cola Co, Muhtar Kent, has been appointed as chair of the US-China Business Council (USCBC).
US: Analyst upgrades Coca-Cola Enterprises on Coca-Cola deal
Analyst group Stifel Nicolaus has upgraded Coca-Cola Enterprises (CCE), despite anxiety over Europe's economic outlook.
