Focus - PepsiCo steals reputational march on Coke

By Ben Cooper | 23 March 2010

Both PepsiCo and Coca-Cola Co have been forced by campaigners to make international commitments on school vending. PepsiCo has gone further than its rival while, Ben Cooper writes, its commitments on selling drinks in schools can also be seen in the context of other recent statements it has made on nutritional goals and the marketing of better-for-you products.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Both PepsiCo and Coca-Cola Co have been forced by campaigners to make international commitments on school vending. PepsiCo has gone further than its rival while, Ben Cooper writes, its commitments on selling drinks in schools can also be seen in the context of other recent statements it has made on nutritional goals and the marketing of better-for-you products.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Research in Focus - Global Carbonated Drinks Market Forecast to Grow
The global market for CSDs is expected to reach US$195bn by 2014, up 11.4% from 2009, according to research published by just-drinks this week.

UK: Coca-Cola GB not drawn on Rooney drop talk
Coca-Cola GB has declined to comment on reports that it is considering dropping Wayne Rooney as sponsor of two of its brands.

The just-drinks Interview – PepsiCo’s Global Health Policy Senior VP
The debate raging around obesity, its victims and villains, causes and consequences, is shaping the policies of some of the world's most powerful multinational companies in a way few can have predicted only a few years ago. Derek Yach, senior vice president of global health policy for PepsiCo, talks to just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page