Focus - PepsiCo steals reputational march on Coke
Author: Ben Cooper | 23 March 2010
Both PepsiCo and Coca-Cola Co have been forced by campaigners to make international commitments on school vending. PepsiCo has gone further than its rival while, Ben Cooper writes, its commitments on selling drinks in schools can also be seen in the context of other recent statements it has made on nutritional goals and the marketing of better-for-you products.
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Both PepsiCo and Coca-Cola Co have been forced by campaigners to make international commitments on school vending. PepsiCo has gone further than its rival while, Ben Cooper writes, its commitments on selling drinks in schools can also be seen in the context of other recent statements it has made on nutritional goals and the marketing of better-for-you products.
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