Focus - Luxury spirits growth tipped to withstand downturn

By Ian Buxton | 7 October 2008

Financial doom and despond may currently pervade the world of high-flying corporate executives but, Ian Buxton writes, spirits marketers expect high-priced, ultra-premium brands to continue their strong growth. The current environment may prompt financial movers and shakers to take a stiff drink, but it will apparently still be a reassuringly expensive one.

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Financial doom and despond may currently pervade the world of high-flying corporate executives but, Ian Buxton writes, spirits marketers expect high-priced, ultra-premium brands to continue their strong growth. The current environment may prompt financial movers and shakers to take a stiff drink, but it will apparently still be a reassuringly expensive one.

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