Focus - How to Solve a Problem like Europa

By Rod Street at SymphonyIRI | 4 July 2012

With shoppers more price-conscious than ever, drinks producers need to be be on top of their game when it comes to how they promote their brands, says Rod Street, executive VP of international consulting at SymphonyIRI.

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With shoppers more price-conscious than ever, drinks producers need to be be on top of their game when it comes to how they promote their brands, says Rod Street, executive VP of international consulting at SymphonyIRI.

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