Focus - Heineken's Q1 Performance by Region
Heineken's Q1 was helped by its performance in the Americas and Africa and the Middle East
Earlier today Heineken reported a slight rise in first-quarter sales, as a solid performance in its Africa & Middle East and Americas units offset on-going problems in Russia. Here just-drinks takes a closer look at the numbers by region:
- Sales in Western Europe on an organic basis rose by 1.8% to EUR1.52bn. Beer volumes rose by 2.1% organically to 8.3m hectolitres. Volume growth was led by the Netherlands, France, Spain, Ireland and Belgium. However, this was offset by falling volumes in the UK, Italy and Switzerland. UK volumes in the quarter were hit by the the timing of Easter and “unfavourable weather conditions”, Heineken said.
- The Americas saw sales rise 8.7% organically to EUR989m. Beer volumes rose by 2.9% on an organic basis to 11.7m hl. Sales per hectolitre grew by 6%, driven by higher pricing in Brazil and Mexico. Brazil saw double-digit volume growth helped by “improved economic conditions, favourable weather and better sales execution”, the company said. In the US, sales to retailers fell by 1.2%, with the company blaming the timing of Easter and bad weather early in the quarter.
- Heineken reported a 4.6% rise in organic sales to EUR628m in Africa and Middle East in Q1. Group beer volumes climbed by 8.7% on an organic basis, helped by “strong growth” across most of the region's key markets. In Nigeria, volumes increased by low double-digits, helped by “solid growth” in the “affordability and premium segments”, the company said. The Democratic Republic of Congo, Burundi, Algeria and Rwanda also saw volumes gains for Heineken. However, in South Africa, a high single-digit drop was blamed on a “challenging economic environment and increased competitive intensity”.
- Sales in Central and Eastern Europe fell by 2.4% organically to EUR562m. Beer volumes slipped by 5.1% to 9m hl. Worst hit was Russia, where volumes fell in the “mid-teens” due to “continued challenging beer market conditions”, the group said. Poland, Romania and the Czech Republic also saw volume drops, but this was partly offset by higher volumes in Greece, Slovakia, Croatia, Germany and Serbia.
- First-quarter sales in Asia-Pacific, on an organic basis, were flat at EUR444m. Beer volumes were also flat at 4m hl. Heineken pointed to strong comparable growth in the prior year from its Asia Pacific Breweries unit. The group also blamed “lower consumer spending from softer economic conditions and excise tax increases in some key markets”. Volumes grew in Indonesia, Papua New Guinea, China, South Korea, Mongolia and the Pacific Islands. Offsetting this was a drop in volumes in Vietnam, New Zealand, Malaysia, Cambodia and Taiwan. Volumes in India were flat, the company said.
Heineken N.V. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings ...
Canadean's "Heineken UK Limited: Foodservice - Company Profile & SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, ke...
Heineken’s main strategy in Hungary is to maintain its favourable position among the leading producers of beer in Hungary and supply local demand with high-quality beer and cider. In order to achieve ...
- Are we kidding ourselves over craft spirits?
- What's behind Brown-Forman's Irish whiskey plans?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- How good a sustainability fit are ABI and SAB?
- The new Johnnie Walker ad and today's consumers
- Diageo, Treasury Wine Estates quiet on wine sale
- Chandon to become "third pillar brand" for MH
- Brown-Forman silent on Southern Comfort report
- Stoli appoints international marketing director
- Moet Hennessy hails Formula One deal for Chandon
- The IWSR Duty Free/Travel Retail Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research