Focus - Flavour revolution spurs Diageo cocktail culture
By: Chris Mercer | 6 July 2010
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A new generation of flavourings is helping Diageo's scientists to match the quality of bar drinks with pre-mix cocktails that target a consumer shift to at-home consumption in recession-hit Western markets.
A new generation of flavourings is helping Diageo's scientists to match the quality of bar drinks with pre-mix cocktails that target a consumer shift to at-home consumption in recession-hit Western markets.
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