Focus - Concha y Toro eyes Man Utd's Asia fanbase
Author: Chris Mercer | 18 May 2010
Vina Concha y Toro's sponsorship deal with Manchester United is less about connecting wine with football and more about reaching Asian consumers.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Vina Concha y Toro's sponsorship deal with Manchester United is less about connecting wine with football and more about reaching Asian consumers.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
CHILE: Vina Concha y Toro wine sales improve in Q3
Vina Concha y Toro has reported a stronger rise in wine sales in the third quarter of 2010, but profits for the year-to-date remain under pressure.
CHILE/UK: Concha y Toro brings Diablo Ecoglass bottles to UK
Concha y Toro has introduced an 'Ecoglass' lightweight bottle in the UK for it Casillero del Diablo wine brand.
The just-drinks interview - Concha y Toro global marketing director
Last month, just-drinks was invited up to Manchester to see Concha y Toro's latest - and most high profile - advertising tie-up at work. Dean Best, who jumped higher than any other at the offer, took the opportunity to grill Giancarlo Bianchetti, global marketing director for Concha y Toro, not only about the marketing deal, but also about the past, present and future for the Chilean firm.
Market research related to this article
Alcoholic Drinks in Chile
Datamonitor's Alcoholic Drinks in Chile industry profile is an essential resource for top-level data and analysis covering the Alcoholic Drinks industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key...
Wine in Chile to 2012
This databook is a detailed information resource covering all the key data points on Wine in Chile. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012....
Wine in Latin America to 2013
This databook provides key data and information on the wine market covering eight countries in Latin America. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company ...













