Focus - Coke and Pepsi vie for bragging rights
Author: Ben Cooper | 12 February 2010
The bitterest rivalry in the soft drinks market and arguably in the entire consumer goods arena is that between Coca-Cola and PepsiCo. Conveniently for those wishing to see how that battle is progressing, the two companies publish their annual results within a few days of one another. Ben Cooper takes a look at their performances and assesses who currently has the bragging rights.
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The bitterest rivalry in the soft drinks market and arguably in the entire consumer goods arena is that between Coca-Cola and PepsiCo. Conveniently for those wishing to see how that battle is progressing, the two companies publish their annual results within a few days of one another. Ben Cooper takes a look at their performances and assesses who currently has the bragging rights.
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