Focus - Brown-Forman's FY Performance by Region, Brand
Brown-Forman released its FY results yesterday
The company saw reported net sales grow 4% in the US, and 1% in developed markets outside of the US. Sales in emerging markets rose by 8% on a reported basis.
The group's sales in Turkey jumped 24% as Brown-Forman continued to gain share after investing in an owned distribution model three years ago. Russia also saw strong year-over-year growth for the company, with reported net sales up 19%. In China, though still a small market for the company, reported net sales were up 64%.
In Southeast Asia reported net sales rose by 25%, driven by double-digit gains in Thailand, India and Indonesia, Brown-Forman said. Ukraine, Kazakhstan, and Georgia saw aggregate reported net sales up by 48% for the group.
UK reported net sales climbed by 9% for Brown-Forman, while Germany delivered 13% growth. In France, reported net sales were up by 18%. In Australia’s reported net sales were down 8%, “constrained by a challenging economic backdrop and weak consumer confidence”, Brown-Forman said.
Global Travel Retail collectively delivered 18% reported net sales growth for the group, driven by product launches such as Jack Daniel’s Tennessee Honey and Jack Daniel’s Sinatra Select.
Jack Daniel’s Tennessee Whiskey grew reported net sales by 5% globally, with markets outside of the US up 7%. Notable growth drivers for the Jack Daniel’s trademark outside of the US included France, Germany, Russia, Turkey and Brazil, Brown-Forman said.
Jack Daniel’s Tennessee Honey’s global reported net sales increased by 32%, despite “a very challenging comparison” against fiscal 2013 when Tennessee Honey’s net sales doubled, the company said.
Reported Tennessee Honey net sales in the US jumped by 17% reported while underlying net sales outside of the US increased by 62% on the global roll-out of the brand.
Brown-Forman’s portfolio of super and ultrapremium whiskey brands, comprising Woodford Reserve and Woodford Reserve Double Oaked, Jack Daniel’s Single Barrel, Gentleman Jack, Sinatra Select, No. 27 Gold, and Collingwood, collectively grew reported net sales 16% in the year. Woodford Reserve’s family saw reported net sales climb by 25%.
The Casa Herradura family of Tequila brands delivered 4% reported net sales growth in the US, but was down 9% in Mexico.
Brown-Forman Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service...
Through much of the review period, Brown-Forman has struggled for growth. However, in 2012 its rate of growth picked up as the early results of its 10-year plan, announced in 2010, started to show as ...
Over the last 10 years RTD's as a category may not have grown at anywhere near the level it did between 1998 and 2003 but it has, nevertheless enjoyed steady global growth. This reality flies in the f...
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- Comment - Diageo's Distill Ventures: One Year On
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport
- Pernod bemoans tough FY as sales, profits drop