Focus - Britvic's FY Performance by Region
Britvic released its full-year results earlier today
Earlier today, Britvic posted a rise in sales and profits in its full-year results. Here, just-drinks takes a closer look at the company's performance by region.
In stills, while the overall UK market saw a slight volumes increase - thanks to growth in bottled water - Britvic's volumes were down 5%. The decline was driven by the Robinsons and J20 brands. “J20 continued to be impacted by consumers seeking value, both at home and dining out, whilst Robinsons lost volume share to own-label squash,” Britvic said. In contrast, the company increased its UK carbonates volumes by 4.4% despite a fall in the overall UK market. The company is PepsiCo's UK bottler and benefited from a jump in Pepsi Max performance.
Britvic's volumes increased “slightly ahead” of the market, the group said, but bad weather impacted results, particularly in syrups. Group volumes in the country were up by 0.6% but sales dropped by 1.3% on a constant currency basis. “The major success story of the year was Fruit Shoot, which established itself as the number one brand in the category,” the company said.
Volumes were down by 1% and sales dropped by 6.3% as “market conditions in Ireland remained difficult”, Britvic said. The sales decline included the impact of declines for its licensed wholesale business, Counterpoint, as consumers switched from packaged to draught beer; a segment in which Britvic does not operate.
In the Netherlands and Spain, Fruit Shoot continued to grow sales, Britvic said, while highlighting “significant progress” the US and India franchise business. Overall, international sales were up by 15.7%, with volumes rising 2.5%. Margins declined because of increased marketing spend.
PepsiCo has confirmed job cuts after reports it had closed its global marketing procurement department....
Britvic has come under fire from the UK's advertising trade body for a J2O Instagram campaign. ...
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