Focus - Britvic's FY Performance by Region and Category
Britvic announced its full-year results today
Today, Britvic posted a rise in sales and profits in its full-year results. Here's a closer look at the company's performance by category and region in the past financial year.
Full-year sales for the category were up 6%, but volumes were down 1% because of limited Fruit Shoot supply in the wake of a recall. Supply returned to normal levels in January with a return of promotional activity in the second quarter, Britvic said. Robinson’s double concentrate continued to grow with the introduction of the 50cl pack this year. On- and off-trade juice brand J2O also grew this year, in part helped by the warm weather in the summer.
Britvic said there was a “a competitive environment”, but that it maintained volumes position and saw sales growth of 3.6%. “Following our 2012 Olympic year share gains in carbonates and especially on Pepsi, we are delighted that we have successfully held take-home market volume share and gained market value share,” the company said.
The region, which includes the US, Netherlands and Belgium, “delivered strong growth” in sales (up 28%). Volumes fell by 1.3% because of a switch to a concentrate model for US Fruit Shoot and price increases. Fruit Shoot has returned successfully into Belgium and the Netherlands and is “performing ahead of where it was pre-recall”, Britvic said. Today Britvic announced a new agreement with PepsiCo Americas Beverages for a “long-term exclusive bottling agreement” that will see Fruit Shoot distribution expand to 41 states during next year.
The country “remained difficult” in 2013, Britvic said. July and August benefited from good weather, however, “September was much more subdued”, it said. A decline in the licensed wholesale business drove a 3.5% sales drop while volumes fell by 1.1%.
Volumes in the country stayed flat, reflecting the limited availability of Fruit Shoot earlier in the year, Britvic said. Fruit Shoot is ahead of where it was pre-recall and helped boost sales by 6.2% outperforming the total soft drinks market which, as measured by IRI, grew value by 0.9%, Britvic said.
The G8 Soft Drinks industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The guide al...
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