Focus - Beam Inc's FY Performance by Region, Brand
The Illinois-headquartered group reported its FY numbers earlier today
Earlier today (5 February), Beam Inc announced a 4% rise in full-year reported net sales, helped by “above-market” growth in North America and Europe. However, net profits in 2013 fell by 6%. Here just-drinks takes a closer look at the group’s performance by region and brand.
Beam said it “outperformed” the market in the region last year, with comparable sales - adjusted for foreign exchange and acquisitions/divestitures - rising by 5%. The company pointed to “strong demand” for its whiskey and Tequila brands in the fourth quarter. In Q4, comparable net sales in North America rose 6%.
Full-year comparable net sales in the region saw a 6% increase. In Q4, net sales rose by 9%. No further breakdown was given on the region.
Asia Pacific/South America
Beam suffered in the region, with full-year sales dropping by 9%. The results were “adversely impacted by lower sales in Australia and a challenging year-over-year comparison in India,”, the group said. The Australia market is seeing “continued softness”, it flagged. Q4 sales in the region slipped by 5%.
The company’s “power brands” saw an overall 4% rise in global FY net sales. Maker’s Mark was the star performer in this group, with sales up 17% in the 12 months. Canadian Club whiskey sales climbed 10%. Jim Beam and Sauza each saw a 3% lift year-on-year. Pinnacle vodka was flat, while Courvoisier sales dipped 2% and Teacher’s fell by 7%.
In Beam’s “rising stars” category, Kentucky Bourbon brand Basil Hayden’s saw the strongest growth, with sales up 29%. Laphroaig sales rose by 21%, while Knob Creek was up 14% in the year. Hornitos Tequila posted a sales lift of 12%. Kilbeggan and Cruzan grew sales edged up by 2%. Sourz sales were flat. Beam’s high-profile Skinnygirl brand took a hit with sales down by 26% in the full-year.
The group’s “local jewels” brands saw sales slip by 8%, while “value creator” brands fell by 2%.
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