The Illinois-headquartered group reported its FY numbers earlier today

The Illinois-headquartered group reported its FY numbers earlier today

Earlier today (5 February), Beam Inc announced a 4% rise in full-year reported net sales, helped by “above-market” growth in North America and Europe. However, net profits in 2013 fell by 6%. Here just-drinks takes a closer look at the group’s performance by region and brand.

North America 

Beam said it “outperformed” the market in the region last year, with comparable sales - adjusted for foreign exchange and acquisitions/divestitures - rising by 5%. The company pointed to “strong demand” for its whiskey and Tequila brands in the fourth quarter. In Q4, comparable net sales in North America rose 6%.  

Europe/Middle East/Africa 

Full-year comparable net sales in the region saw a 6% increase. In Q4, net sales rose by 9%. No further breakdown was given on the region.

Asia Pacific/South America 

Beam suffered in the region, with full-year sales dropping by 9%. The results were “adversely impacted by lower sales in Australia and a challenging year-over-year comparison in India,”, the group said. The Australia market is seeing “continued softness”, it flagged. Q4 sales in the region slipped by 5%.

Brands

The company’s “power brands” saw an overall 4% rise in global FY net sales. Maker’s Mark was the star performer in this group, with sales up 17% in the 12 months. Canadian Club whiskey sales climbed 10%. Jim Beam and Sauza each saw a 3% lift year-on-year. Pinnacle vodka was flat, while Courvoisier sales dipped 2% and Teacher’s fell by 7%. 

In Beam’s “rising stars” category, Kentucky Bourbon brand Basil Hayden’s saw the strongest growth, with sales up 29%. Laphroaig sales rose by 21%, while Knob Creek was up 14% in the year. Hornitos Tequila posted a sales lift of 12%. Kilbeggan and Cruzan grew sales edged up by 2%. Sourz sales were flat. Beam’s high-profile Skinnygirl brand took a hit with sales down by 26% in the full-year. 

The group’s “local jewels” brands saw sales slip by 8%, while “value creator” brands fell by 2%.