Focus - Barley Adds to Squeeze on Europe's Brewers

By Chris Mercer | 11 October 2011

European brewers are likely to need extra price increases in 2012 to cover high malting barley costs, but face a challenge to do so amid weak economic conditions.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

European brewers are likely to need extra price increases in 2012 to cover high malting barley costs, but face a challenge to do so amid weak economic conditions.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Research
Here's a run-down of some of the top research reports currently available in the just-drinks research store:

Comment - StarBev to become Star in Molson Coors' Crown?
Molson Coors is placing a US$3.5bn bet on Eastern Europe's return to form via its deal for StarBev.

US: Heineken gives Newcastle Brown Ale “100% honest” push
The US arm of Heineken has lined up a string of television adverts for its Newcastle Brown Ale brand in the country, which aims to be "100% honest" with consumers.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page