Focus - Back to school opens doors for soft drinks, water
By Annette Farr | 6 October 2009
Children returning to the classrooms this autumn are able to add to their RDA quotas of vitamins and minerals by drinking a range of school-compliant soft drinks. In response to consumer and government concerns about childhood obesity, health and wellness issues there has been a plethora of new beverage developments for the children's market. All the boxes are ticked: high juice content, use of all-natural ingredients, no artificial flavours, sweeteners or preservatives, and low or zero calories. Annette Farr reports.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Children returning to the classrooms this autumn are able to add to their RDA quotas of vitamins and minerals by drinking a range of school-compliant soft drinks. In response to consumer and government concerns about childhood obesity, health and wellness issues there has been a plethora of new beverage developments for the children's market. All the boxes are ticked: high juice content, use of all-natural ingredients, no artificial flavours, sweeteners or preservatives, and low or zero calories. Annette Farr reports.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Pepsi beats Coca-Cola at the bar
Pepsi overtook Coca-Cola to become the UK on-trade's best selling soft drink brand in 2009, industry figures show.
DUBAI: Nestlé opens Middle East facility
Nestlé Middle East has opened a multi-million dollar facility in Dubai for the manufacturing powdered milk and Pure Life bottled water.
just the facts - Malaysian soft drinks market
The Coca-Cola Co this month began construction of a bottling plant in Malaysia as part of its plan to invest MYR1bn (US$285m) in the country over the next five years.
