Focus - AmBev makes its play in Venezuela
By Chris Mercer | 31 August 2010
AmBev is attempting to turn around its troubled Venezuela business and gain greater share of the country's important beer market by signing a merger deal with Cerveceria Regional. Here, just-drinks examines the move.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

AmBev is attempting to turn around its troubled Venezuela business and gain greater share of the country's important beer market by signing a merger deal with Cerveceria Regional. Here, just-drinks examines the move.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-up - The week in drinks
The top ten stories published on just-drinks this week:
CANADA/US: Labatt Breweries livid as NHL sides with Molson Coors
Anheuser-Busch InBev's Canadian subsidiary, Labatt Breweries, has said it is taking legal action to prevent the National Hockey League handing a sponsorship contract to its arch-rival, Molson Coors.
CHINA: Anheuser-Busch InBev acquires Chinese brewer
Anheuser-Busch InBev has confirmed that it has signed a deal to acquire full control of the Liaoning Dalian Daxue Brewery Co in China.
Market research related to this article
Beer - Brazil
With brand consolidation in standard beer and increasing sales of premium beer over the review period, manufacturers have been focusing investments on value-added products. Heineken, which acquired FEMSA’s beer division including Cervejarias Kaiser d...
Rtds/high-strength Premixes - Brazil
RTD/high-strength premixes recorded 1% total volume growth in 2010. Sales continue to suffer from declining demand for wine-based RTDs, which comprise mainly sangria, filtrados and coolers. Conversely, spirit-based RTDs recorded strong growth driven ...
Cider/perry - Brazil
Despite the financial crisis in September 2008, cider recorded good sales performance in 2009 and 2010. Rising disposable incomes in lower-income brackets, in particular socioeconomic groups D and E, improved consumer confidence as unemployment rates...












