James Wilmore

Focus - AG Barr's H1 Performance

By | 24 September 2013

Barr announced its first-half results yesterday

Barr announced its first-half results yesterday

AG Barr announced its half-year results yesterday (23 September), revealing that profits had taken a dent from its failed merger with Britvic. Sales, however, were up by 5.8%. Here just-drinks takes a closer look at the figures in the six months to the end of July:

  • The company's core trading region remains the UK. Around 60% of its sales are in England and Wales, while 38% of revenue comes from Scotland. Just 2% comes from overseas. Sales were up in all regions in the six months, with England and Wales performing the strongest, where sales rose 8.9%.
  • All of its core brands saw a “solid” performance in the period. Barr's energy drink brand Rockstar was the star performer, with sales up by 70% year-on-year. Rockstar currently has a 21% share of the UK's off-trade “big can” energy drinks markets, compared to Monster (46%) and Relentless (33%), based on latest Nielsen figures. 
  • Irn Bru sales rose by 3% in the period. 
  • The whole UK soft drinks category saw a major spike in sales in July, which was the third warmest July since 1906. However, this was off the back of a “volatile” period for the UK market from February to June, chief executive Roger White noted. The group's August and September performance has been “more average,” he said.
  • Barr claims Irn Bru offers it a “disproportionate opportunity” on social media as the brand's “page engagement” rate is well above the industry average. Irn Bru's rate stands at around 14%, compared to an average among other brands of 1.19%.
  • The company's new production and warehouse facility in Milton Keynes has started operations. White revealed the plant is capable of producing 33 cans per second. Final spend on the project will total GBP44m (US$70.6m)
  • Barr is excited by the potential opportunity from next year's Commonwealth Games in Glasgow. The group's Strathmore bottled water brand is the “official” water of the event and the company says it is “working closely” with organisers.

Expert analysis

The Future of the UK Non-Alcoholic Drinks Packaging to 2017

The report provides in-depth quantitative data on retail non-alcoholic drinks packaging, covering key segmentations such as pack material and type, closure material and type, outer and multi-pack information, for the latest financial year (current year) and the extreme ends of the historical and forecast periods

Sectors: Company results, Soft drinks

Companies: AG Barr, Britvic

There are currently no comments on this article

Be the first to comment on this article

Related research

Britvic plc - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Britvic Plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Britvic Plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services...

Britvic Soft Drinks Ltd in Soft Drinks (United Kingdom)

The company is focused on following three main strategies in 2013 in order to maintain its presence as one of the leading soft drinks manufacturers in the UK. These are innovation, increased distribution and availability, and price management. The co...

Related articles

UK: Nichols predicts price-marked future for UK soft drinks

Soft drinks maker Nichols believes price-marked packaging (PMP) is here to stay, as it revealed PMP accounted for most of Vimto's sales growth in UK impulse channels last year.

UK: AG Barr adds Ka Karnival Krush to permanent portfolio

AG Barr is to roll out the limited edition Ka flavour Karnival Krush as a permanent line in the UK.

Product Launch - UK: AG Barr's Barr Xtra Cola

AG Barr has lined up the launch of a low-calorie cola extension of its namesake CSD brand in the UK.

Read further items in this columns

Focus

A deeper consideration of the issues making the headlines on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page