Focus - Actimel ad ban is latest woe for probiotics

By Ben Cooper | 29 October 2009

The banning of a TV ad for Danone's drinking yoghurt brand, Actimel, is the latest reversal to hit the probiotic food and drinks sector. Despite being one of the most prominent categories within the fast-growing functional food and drink market, probiotics have not been immune from controversy. Ben Cooper reports.

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The banning of a TV ad for Danone's drinking yoghurt brand, Actimel, is the latest reversal to hit the probiotic food and drinks sector. Despite being one of the most prominent categories within the fast-growing functional food and drink market, probiotics have not been immune from controversy. Ben Cooper reports.

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