Flavourable market conditions

By Soft Drinks International | 4 January 2006

The desire of soft drinks companies to set themselves apart in a competitive marketplace and an apparently inexhaustible consumer thirst for new flavour concepts means today's soft drinks market is constantly being enlivened with new flavour ideas. Euromonitor International analyst Catherine Mars examines current flavour trends.

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The desire of soft drinks companies to set themselves apart in a competitive marketplace and an apparently inexhaustible consumer thirst for new flavour concepts means today's soft drinks market is constantly being enlivened with new flavour ideas. Euromonitor International analyst Catherine Mars examines current flavour trends.

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