Exports key to growth of Mexican brewers

By Steven Lewis | 28 August 2001

Both of Mexico's leading brewers, Grupo Modelo and Femsa Cerveza, have defied the US economic slowdown by registering a substantial increase in US sales. Export expansion has more than offset sluggish sales at home. But according to Victor Flores, industry analyst for Casa de Bolsa Interacciones: "Sales at the national level are very stagnant. Volumes are really not very good for either company."

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Both of Mexico's leading brewers, Grupo Modelo and Femsa Cerveza, have defied the US economic slowdown by registering a substantial increase in US sales. Export expansion has more than offset sluggish sales at home. But according to Victor Flores, industry analyst for Casa de Bolsa Interacciones: "Sales at the national level are very stagnant. Volumes are really not very good for either company."

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