EU exposes damage of the soft drinks fraudsters

By just-drinks.com editorial team | 15 November 2002

There is a reluctance to talk about counterfeiting in the soft drinks industry for fear of damaging the reputation of the subject brand. But recent research by the European Commission has highlighted what it calls the "disastrous" effects of these criminal activities. just-drinks delves deeper into this illegal trade.By Alan Osborn in London, Philip Fine in Montreal, and Matthew Brace in Sydney.

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There is a reluctance to talk about counterfeiting in the soft drinks industry for fear of damaging the reputation of the subject brand. But recent research by the European Commission has highlighted what it calls the "disastrous" effects of these criminal activities. just-drinks delves deeper into this illegal trade.By Alan Osborn in London, Philip Fine in Montreal, and Matthew Brace in Sydney.

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