EU and US raise stakes in the name game
By just-drinks.com editorial team | 13 May 2003
The battle for control of generic names such as Champagne, Burgundy and Scotch has been raging between the EU and the New World for a number of years. But the rhetoric has taken on a new edge as the argument enters a crucial stage before the important WTO summit in Mexico this September. Alan Osborn reports.
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The battle for control of generic names such as Champagne, Burgundy and Scotch has been raging between the EU and the New World for a number of years. But the rhetoric has taken on a new edge as the argument enters a crucial stage before the important WTO summit in Mexico this September. Alan Osborn reports.
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