Energy drinks and iced beverage sectors see dynamic new launch activity
By Datamonitor | 23 May 2000
Premium positioning continues to be a key theme in the soft drinks sector, with dynamic launch activity for adult-targeted products. New launches highlighted on Datamonitor's new product tracking database, the Worldwide Innovations Network, reveal that energy & sports drinks and iced tea/coffee in particular are proving to be key focus areas.
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Premium positioning continues to be a key theme in the soft drinks sector, with dynamic launch activity for adult-targeted products. New launches highlighted on Datamonitor's new product tracking database, the Worldwide Innovations Network, reveal that energy & sports drinks and iced tea/coffee in particular are proving to be key focus areas.
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