EMU - challenges and opportunities

By GEAC | 24 January 1999

Unlike the millennium bug - which is atechnical issue with a potential business impact - European Monetary Union (EMU) is a purebusiness issue. The single currency will affect many parts of the food and beverageindustries - from raw material sourcing, through cost accounting, right to the point ofsale. And it will involve many other issues that are still not fully understood...

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Unlike the millennium bug - which is atechnical issue with a potential business impact - European Monetary Union (EMU) is a purebusiness issue. The single currency will affect many parts of the food and beverageindustries - from raw material sourcing, through cost accounting, right to the point ofsale. And it will involve many other issues that are still not fully understood...

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