EFRD fails to find consensus on sponsorship
By Ben Cooper | 10 November 2006
The European Forum for Responsible Drinking (EFRD) has had to postpone its plans to publish self-regulatory guidelines on drinks sponsorship because of a failure to find consensus on the subject. Ben Cooper reports on how growing political and public concern over sponsorship has given the drinks industry much to think about.
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The European Forum for Responsible Drinking (EFRD) has had to postpone its plans to publish self-regulatory guidelines on drinks sponsorship because of a failure to find consensus on the subject. Ben Cooper reports on how growing political and public concern over sponsorship has given the drinks industry much to think about.
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