Efficient Consumer Response - the JBA 1998 Beverage Industry Survey

By GEAC | 12 January 1999

Respondents were asked to rank theimportance of various issues in achieving profitable business within four areas of theircompanies: category management, supply side of the supply chain, demand side of the supplychain and customer service and logistics.

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Respondents were asked to rank theimportance of various issues in achieving profitable business within four areas of theircompanies: category management, supply side of the supply chain, demand side of the supplychain and customer service and logistics.

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