Eastern Europeans eager for energy boost

By just-drinks.com editorial team | 17 May 2005

The functional drinks sector remains something of a niche market in Eastern Europe but there is clearly growth potential. Hope Lee of industry analysts, Euromonitor International, assesses the state of play in both the energy and sports drinks sectors.

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The functional drinks sector remains something of a niche market in Eastern Europe but there is clearly growth potential. Hope Lee of industry analysts, Euromonitor International, assesses the state of play in both the energy and sports drinks sectors.

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