Spotlight - Soft drinks: East meeting West - a gradual process

By Soft Drinks International | 14 January 2008

Since the collapse of the Soviet Union, Eastern European markets have offered considerable development potential for soft drinks brands. Richard Corbett of market analysts Canadean assesses the pace of development in Eastern European countries and examines how consumption patterns are changing.

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Since the collapse of the Soviet Union, Eastern European markets have offered considerable development potential for soft drinks brands. Richard Corbett of market analysts Canadean assesses the pace of development in Eastern European countries and examines how consumption patterns are changing.

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