French wine: Eagle or ostrich?

By Andrew Jefford | 5 March 2001

The world's youth is turning its back on French wine. If French producers have demonstrated an arrogant disinterest in the past, warning signs are finally registering with the Gallic authorities. Andrew Jefford discusses what if anything can be done to arrest this decline.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The world's youth is turning its back on French wine. If French producers have demonstrated an arrogant disinterest in the past, warning signs are finally registering with the Gallic authorities. Andrew Jefford discusses what if anything can be done to arrest this decline.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

FRANCE: Wine co-ops team up in New World assault
Seven French wine co-operatives have joined forces to create a brand to compete with its New World rivals.

FRANCE: Bordeaux growers to withhold AOC permits
The powerful Bordeaux et Bordeaux supérieur wine union has voted to block bulk sales of wine when prices fall below EUR1,000 (US$1,178) a barrel.

US: New World Brands appoints CEO
US wine and spirits distributor New World Brands has appointed David Rudden as CEO.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page