E-commerce - some implications

By GEAC | 15 June 1999

Introduction The media is full of articles extolling thepotential benefits of e-commerce. However, these are largely from the perspective ofconsumer sales. A poll by ComputerWorld of 100 senior systems managers found that 36percent had diverted resources to internet projects. This was done purely as a result oftop management reading a media report on e-commerce technology. This is hardly a strategicrationale. Sales of mid-range and enterprise systems have been boosted by the demands ofcompanies rushing to develop e-commerce facilities. In short, the hype surrounding thepotential of e-commerce is driving organizations to develop e-commerce capabilities, oftenwithout considering the strategic implications. This article will explore some of thepotential implications of the much anticipated explosion in e-commerce activity.

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Introduction The media is full of articles extolling thepotential benefits of e-commerce. However, these are largely from the perspective ofconsumer sales. A poll by ComputerWorld of 100 senior systems managers found that 36percent had diverted resources to internet projects. This was done purely as a result oftop management reading a media report on e-commerce technology. This is hardly a strategicrationale. Sales of mid-range and enterprise systems have been boosted by the demands ofcompanies rushing to develop e-commerce facilities. In short, the hype surrounding thepotential of e-commerce is driving organizations to develop e-commerce capabilities, oftenwithout considering the strategic implications. This article will explore some of thepotential implications of the much anticipated explosion in e-commerce activity.

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