E-commerce - some implications
Introduction The media is full of articles extolling thepotential benefits of e-commerce. However, these are largely from the perspective ofconsumer sales. A poll by ComputerWorld of 100 senior systems managers found that 36percent had diverted resources to internet projects. This was done purely as a result oftop management reading a media report on e-commerce technology. This is hardly a strategicrationale. Sales of mid-range and enterprise systems have been boosted by the demands ofcompanies rushing to develop e-commerce facilities. In short, the hype surrounding thepotential of e-commerce is driving organizations to develop e-commerce capabilities, oftenwithout considering the strategic implications. This article will explore some of thepotential implications of the much anticipated explosion in e-commerce activity.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bacardi global marketing boss, whisky
- Comment - Hybrid Spirits: Innovation or Laziness?
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Brewers Feel Prolonged Russian Winter
- Mast-Jägermeister targets UK off-trade boost
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Diageo appoints head for Asia marketing unit