Drinks companies muscle in on low-carb boom
In a bid to tap into the phenomenal boom in low carbohydrate diets in the US, brewers and other drinks manufacturers have been launching low-carb variants and amplifying low-carb claims for existing products. But while the short-term growth has been prodigious, if the boom is not sustained drinks companies may have cannibalised their core products with faddish variants. Philip Fine reports.
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