Drinking habits change and bottled water takes the fizz out of carbonates
Carbonated soft drinks is still the largest soft drink beverage category in the US, but drinking habits are changing and bottled water is looking stronger than ever with 4.3 billion gallons sold in the US in 1999. A report by Beverage Marketing Corporation of New York called The Multiple Beverage Marketplace in the US, said that the CSD category sold nearly 15.3 billion gallons but saw only a 0.6% growth in 1999. While the bottled water sector, which sold 4.3 gallons in 1999 has increased its growth rate to 12.8%.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Pernod's Portman Group penalty - a coincidence?
- A tobacco analogy soft drinks will want to embrace
- Comment - Coke Life: Hit or Miss?
- just The Preview - SABMiller's Q1
- Cognac plays the waiting game in China
- Pernod Ricard swings at Portman Group
- Remy posts Q1 sales drop as Edrington loss bites
- Bacardi to fight US football team legal action
- C&C Group steps down as Portman Group funder
- Distell to take 26% stake in spirits firm KHEAL