Diageo in surprise move for Ursus
By Chris Brook-Carter | 31 August 2004
Having made a conscious effort in recent years to focus only on its big-selling core brands, Diageo revealed last week that it is in talks to acquire the relatively small vodka brand, Ursus. Chris Brook-Carter investigates what it is about Ursus which might have caught Diageo's eye.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Having made a conscious effort in recent years to focus only on its big-selling core brands, Diageo revealed last week that it is in talks to acquire the relatively small vodka brand, Ursus. Chris Brook-Carter investigates what it is about Ursus which might have caught Diageo's eye.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Diageo completes another share buyback
Diageo has completed another share buyback transaction.
US: Diageo unveils Tanqueray marketing plan
Diageo is to launch a national advertising campaign for its gin band Tanqueray in the US.
COLOMBIA: Diageo launches new look for flagship
Diageo is looking to change the image of one of its flagship brands in Colombia.
