Diageo faces up to European challenge

By Olly Wehring | 7 September 2004

While enjoying a good year in the US, the London-based global drinks giant, Diageo, is experiencing tougher times closer to home in the UK and Europe. Olly Wehring reports on the company's recent year-end results, the good news coming from the US and the challenges it faces in Europe.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

While enjoying a good year in the US, the London-based global drinks giant, Diageo, is experiencing tougher times closer to home in the UK and Europe. Olly Wehring reports on the company's recent year-end results, the good news coming from the US and the challenges it faces in Europe.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Diageo completes another share buyback
Diageo has completed another share buyback transaction.

US: Diageo unveils Tanqueray marketing plan
Diageo is to launch a national advertising campaign for its gin band Tanqueray in the US.

COLOMBIA: Diageo launches new look for flagship
Diageo is looking to change the image of one of its flagship brands in Colombia.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page