Video - LIVE - Diageo: Defining growth in the rum category
By Cantos | 3 December 2010
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Hear about Diageo's plans for Captain Morgan live |
Today (Friday 3 December), at 1000 GMT, Diageo is hosting a webcast about its rum category.
The webcast will be held by Ed Pilkington, category director, and Joey Bergstein, senior vice president of the global rum category.
Click here to register for the webcast and watch it live from 1000 GMT.
Sectors: Marketing – advertising & promotions, Spirits
Companies: Diageo
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