To many companies, crisis management issimilar to an evacuation procedure at the office when the fire alarms ring. You hope itnever happens, especially in mid-winter or when it's pouring with rain. That, however, is where the similarityends. Evacuation procedures are generally well communicated, understood by most staff andsometimes practised. Crisis management is different. Sometimes it's invisible andsecret. Many managers will never experience a major crisis; the crisis management teamwill never go 'live'. So why have one, and what is a crisis anyway?