Coors deal a marriage of necessity for Molson
By Monica Dobie | 19 January 2001
After a disastrous joint venture with Miller in the US broke down last year, Molson's future in the growing US market for imported beer looked bleak. As Monica Dobie reports, a deal with Coors was an obvious and much needed solution.
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After a disastrous joint venture with Miller in the US broke down last year, Molson's future in the growing US market for imported beer looked bleak. As Monica Dobie reports, a deal with Coors was an obvious and much needed solution.
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