Consumer Sophistication Driving Drinks Flavours Innovation
Datamonitor's new report, Future Drinks Flavors, reports on the increasing consumer sophistication which is fuelling innovation in the drinks industry. The 'cult of the ingredient' means that specific definition of a flavour is becoming increasingly important to consumers. Rising consumer sophistication is leading to a high rate of innovation in drinks flavors. Among the key drivers are the 'cult of the ingredient,' whereby consumer attention on specific flavors leads to familiar flavors such as orange being increasingly defined in different ways to give rise to numerous variants, stressing purity, provenance, or other related flavors, e.g. 'mandarin.'
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Chile's winemakers caught out by Brexit "disease"
- What's coming up in beer in 2017? - Comment
- Interview - Pernod Ricard's luxury director
- The just-drinks Analyst - 2017 forecasts
- What's coming up in wine in 2017? - Comment
- Suntory sends staff to fat camp - report
- Diageo Australia names new commercial head
- Pernod Ricard's Absolut Lime - NPD
- Former Stoli Group CEO joins Perfect Vodka owner
- US craft beer growth slows again - IRI figures
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits