Consumer Sophistication Driving Drinks Flavours Innovation
Datamonitor's new report, Future Drinks Flavors, reports on the increasing consumer sophistication which is fuelling innovation in the drinks industry. The 'cult of the ingredient' means that specific definition of a flavour is becoming increasingly important to consumers. Rising consumer sophistication is leading to a high rate of innovation in drinks flavors. Among the key drivers are the 'cult of the ingredient,' whereby consumer attention on specific flavors leads to familiar flavors such as orange being increasingly defined in different ways to give rise to numerous variants, stressing purity, provenance, or other related flavors, e.g. 'mandarin.'
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Bacardi Seeks Own History at Bombay Sapphire Home
- NPD: The Craft Cocktail Revolution
- No Home Comfort for TWE as Bids Collapse
- Interview - WoSA chief executive
- Private-equity bids "over" - TWE head
- Suntory Holdings to split beer, spirits division
- Diageo's Smirnoff Sours
- Anheuser-Busch InBev appoints new AmBev CEO
- Treasury Wine Estates pulls plug on takeover talks
- 'Carlsberg suspends production at Russian brewery'