Analysis: Constellation's high hopes for South Africa

By Chris Losh | 9 October 2007

Following Constellation Brands' announcement yesterday (8 October) that it plans to acquire the South African winery Flagstone, Chris Losh fears that Flagstone's distinctive personality may be dulled by corporate homogenisation. But if it is allowed to retain its unconventional character, the move could be positive for both parties, and bringing Flagstone's charismatic owner Bruce Jack into the fold could be a significant boon for Constellation's Kumala brand.

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Following Constellation Brands' announcement yesterday (8 October) that it plans to acquire the South African winery Flagstone, Chris Losh fears that Flagstone's distinctive personality may be dulled by corporate homogenisation. But if it is allowed to retain its unconventional character, the move could be positive for both parties, and bringing Flagstone's charismatic owner Bruce Jack into the fold could be a significant boon for Constellation's Kumala brand.

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