Competition fragile in face of Brazilian domestic beer giants

By Jamie Sundquist | 31 October 2000

Six months on from the merger that created the giant Brazilian brewer AmBev, just-drinks.com re-evaluates the Brazilian beer market. Despite multi-national interest in Brazil, complex distribution agreements, soft-drink alliances and the marketing spend of the "Big Two" are threatening smaller and international players.

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Six months on from the merger that created the giant Brazilian brewer AmBev, just-drinks.com re-evaluates the Brazilian beer market. Despite multi-national interest in Brazil, complex distribution agreements, soft-drink alliances and the marketing spend of the "Big Two" are threatening smaller and international players.

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