Coke's US water strategy remains under scrutiny

By just-drinks.com editorial team | 4 May 2005

Coca-Cola announced last week that it was taking over full control of its US water joint venture, CCDA Waters, buying out its partner, Danone. However, speculation over the poor performance of the CCDA brands and Coca-Cola's pricing strategy persist. Ben Cooper reports.

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Coca-Cola announced last week that it was taking over full control of its US water joint venture, CCDA Waters, buying out its partner, Danone. However, speculation over the poor performance of the CCDA brands and Coca-Cola's pricing strategy persist. Ben Cooper reports.

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