Coke's arrival signals French water fight
By Chris Brook-Carter | 6 January 2004
It may not be the biggest launch in Coke's recent history, but with the news that it is to enter the French water market, the company has laid down a massive marker for its future strategic direction. Chris Brook-Carter reviews the repercussions for the current leaders in the bottled water industry.
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It may not be the biggest launch in Coke's recent history, but with the news that it is to enter the French water market, the company has laid down a massive marker for its future strategic direction. Chris Brook-Carter reviews the repercussions for the current leaders in the bottled water industry.
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