Coke tops AC Nielsen's UK's biggest brand table
Providing the most comprehensive overview of grocery brands for the year to April 2000, the Biggest Brands survey also looks at the growth in the top sectors and the UK's top 20 fastest-growing brands.
In the soft drinks sector, Coca-Cola is still the UK's number one favourite and CEO, Douglas Daft's "think local, act local" policy seems to be paying off for the world's largest soft drinks company. Coke can also boast a 9.7% growth in sales so far this year.
Soft Drinks 2000 Listing
|Brand||2000 Listing(£M)*||% Change||Company||Adspend (£)|
|3||Robinson's||170-175||10.1||Britvic Soft Drinks||3,769,187|
|5||Sunny Delight||140-145||-9.6||Procter & Gamble||8,006,084|
|7||Tango||90-95||-0.3||Britvic Soft Drinks||8,829,474|
|*excludes all on-premises sales|
Source: AC Nielsen
PepsiCo retains second place with its Walkers crisps brand, but the core brand Pepsi drops down to ninth place and PepsiCo's other three crisp brands - Doritos, Quavers and Smiths - all feature in the top 10 favourite crisps and snacks sector.
After repositioning all its Nescafe products within the Nescafe brand, Nestle has moved up to third position and Robinson's, produced by Britvic has boosted its sales by 10%, and is now ranked at number 12, one place ahead of Smithkline Beecham's Ribena with 9%.
But, recent bad press has resulted in Sunny Delight seeing a drop in sales of 10%, falling to 16th place in the Biggest Brands survey. Only time will tell if Sunny Delight, Proctor & Gamble's only soft drink, suffers further decline with the rival launch of Juice Up, produced by Britvic.
Other changes in the soft drinks sector see Smithkline Beecham climb three places to 24 with Lucozade, and Britvic's Tango loses three places and is now ranked 42nd in the UK's top 50 list.
Top Brands Listing 2000
|Brand||1999 Ranked Position||Manufacturer||Year to April 2000(£m)||%Change|
|7||Andrex Toilet Tissue||5||Kimberly-Clark||225-230||3.6|
|8||Pampers||9||Procter & Gamble||190-195||-4.1|
|10||Ariel||10||Procter & Gamble||185-190||2.7|
|11||Kit Kat||15||Nestle Rowntree||175-180||27.0|
|12||Robinsons||13||Britvic Soft Drinks||170-175||10.1|
|14||Cadbury Dairy Milk||37||Cadbury||160-165||0.8|
|16||Sunny Delight||12||Procter & Gamble||140-145||-9.6|
|18||Pringles||18||Procter & Gamble||135-140||2.0|
|19||Birds Eye Wall's Ice Cream||-||Birds Eye Wall's||130-135||23.1|
|21||Heinz Canned Soup||16||Heinz||130-135||-1.5|
|22||PG Tips||20||Van den Bergh||125-130||2.5|
|23||Bold||17||Procter & Gamble||120-125||-7.0|
|25||Heinz Baked Beans||21||Heinz||120-125||1.1|
|26||McCain Chips||33||McCain Foods||115-120||0.7|
|27||Flora||26||Van den Bergh||110-115||-2.1|
|30||Bells 8 Year||24||Diageo||110-115||-5.2|
Source: AC Nielsen
In the hot beverages sector, Nescafe is number one favourite, but the whole sector is still in decline and Tetley Tea, recently acquired by Indian company Tata Group, has also suffered with sales slipping by almost 7%.
The hot beverages sector maybe still in decline and the soft drinks market may have suffered generally because of Sunny Delight's sudden downfall, but the UK soft drinks sector is not only booming but it is still the most valuable - generating £1.772 billion for the year to April 2000.
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