Coke takes alternative stance to US water fight
By just-drinks.com editorial team | 25 March 2002
Offering the kind of growth no longer possible in the CSD market, bottled water has become a key development area for Coca-Cola and PepsiCo. Coca-Cola entered the market three years after PepsiCo but left no detail to chance when it launched Dasani three years ago and has made rapid progress since then. Ben Cooper reports.
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Offering the kind of growth no longer possible in the CSD market, bottled water has become a key development area for Coca-Cola and PepsiCo. Coca-Cola entered the market three years after PepsiCo but left no detail to chance when it launched Dasani three years ago and has made rapid progress since then. Ben Cooper reports.
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