Coke and Pepsi persevere in Middle East
By just-drinks.com editorial team | 1 August 2005
While it has been difficult for Coke and Pepsi to move forward in the Middle East in recent years because of anti-American sentiment, consumer boycotts and war, Paul Cochrane reports that both are beginning to make some headway in this challenging region.
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While it has been difficult for Coke and Pepsi to move forward in the Middle East in recent years because of anti-American sentiment, consumer boycotts and war, Paul Cochrane reports that both are beginning to make some headway in this challenging region.
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