Cognac - striving for a comeback

By Cyril Louvier | 1 May 2001

For so long in the doldrums, new product launches and diversification may finally be paying off for the angst ridden Cognac category. Cyril Louvier analyses the latest figures from the BNIC to report on Cognac's changing fortunes over 2000.

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For so long in the doldrums, new product launches and diversification may finally be paying off for the angst ridden Cognac category. Cyril Louvier analyses the latest figures from the BNIC to report on Cognac's changing fortunes over 2000.

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